google.ads.googleads.v23.enums.AttributionModelEnum.AttributionModel
*/
class AttributionModel
{
/**
* Not specified.
*
* Generated from protobuf enum UNSPECIFIED = 0;
*/
const UNSPECIFIED = 0;
/**
* Used for return value only. Represents value unknown in this version.
*
* Generated from protobuf enum UNKNOWN = 1;
*/
const UNKNOWN = 1;
/**
* Uses external attribution.
*
* Generated from protobuf enum EXTERNAL = 100;
*/
const EXTERNAL = 100;
/**
* Attributes all credit for a conversion to its last click.
*
* Generated from protobuf enum GOOGLE_ADS_LAST_CLICK = 101;
*/
const GOOGLE_ADS_LAST_CLICK = 101;
/**
* Attributes all credit for a conversion to its first click using Google
* Search attribution.
*
* Generated from protobuf enum GOOGLE_SEARCH_ATTRIBUTION_FIRST_CLICK = 102;
*/
const GOOGLE_SEARCH_ATTRIBUTION_FIRST_CLICK = 102;
/**
* Attributes credit for a conversion equally across all of its clicks using
* Google Search attribution.
*
* Generated from protobuf enum GOOGLE_SEARCH_ATTRIBUTION_LINEAR = 103;
*/
const GOOGLE_SEARCH_ATTRIBUTION_LINEAR = 103;
/**
* Attributes exponentially more credit for a conversion to its more recent
* clicks using Google Search attribution (half-life is 1 week).
*
* Generated from protobuf enum GOOGLE_SEARCH_ATTRIBUTION_TIME_DECAY = 104;
*/
const GOOGLE_SEARCH_ATTRIBUTION_TIME_DECAY = 104;
/**
* Attributes 40% of the credit for a conversion to its first and last
* clicks. Remaining 20% is evenly distributed across all other clicks. This
* uses Google Search attribution.
*
* Generated from protobuf enum GOOGLE_SEARCH_ATTRIBUTION_POSITION_BASED = 105;
*/
const GOOGLE_SEARCH_ATTRIBUTION_POSITION_BASED = 105;
/**
* Flexible model that uses machine learning to determine the appropriate
* distribution of credit among clicks using Google Search attribution.
*
* Generated from protobuf enum GOOGLE_SEARCH_ATTRIBUTION_DATA_DRIVEN = 106;
*/
const GOOGLE_SEARCH_ATTRIBUTION_DATA_DRIVEN = 106;
private static $valueToName = [
self::UNSPECIFIED => 'UNSPECIFIED',
self::UNKNOWN => 'UNKNOWN',
self::EXTERNAL => 'EXTERNAL',
self::GOOGLE_ADS_LAST_CLICK => 'GOOGLE_ADS_LAST_CLICK',
self::GOOGLE_SEARCH_ATTRIBUTION_FIRST_CLICK => 'GOOGLE_SEARCH_ATTRIBUTION_FIRST_CLICK',
self::GOOGLE_SEARCH_ATTRIBUTION_LINEAR => 'GOOGLE_SEARCH_ATTRIBUTION_LINEAR',
self::GOOGLE_SEARCH_ATTRIBUTION_TIME_DECAY => 'GOOGLE_SEARCH_ATTRIBUTION_TIME_DECAY',
self::GOOGLE_SEARCH_ATTRIBUTION_POSITION_BASED => 'GOOGLE_SEARCH_ATTRIBUTION_POSITION_BASED',
self::GOOGLE_SEARCH_ATTRIBUTION_DATA_DRIVEN => 'GOOGLE_SEARCH_ATTRIBUTION_DATA_DRIVEN',
];
public static function name($value)
{
if (!isset(self::$valueToName[$value])) {
throw new UnexpectedValueException(
sprintf(
'Enum %s has no name defined for value %s', __CLASS__, $value
)
);
}
return self::$valueToName[$value];
}
public static function value($name)
{
$const = __CLASS__ . '::' . strtoupper($name);
if (!defined($const)) {
throw new UnexpectedValueException(
sprintf(
'Enum %s has no value defined for name %s', __CLASS__, $name
)
);
}
return constant($const);
}
}