google.ads.googleads.v24.enums.AppBiddingGoalEnum.AppBiddingGoal
*/
class AppBiddingGoal
{
/**
* Not specified.
*
* Generated from protobuf enum UNSPECIFIED = 0;
*/
const UNSPECIFIED = 0;
/**
* Represents value unknown in this version of the API.
*
* Generated from protobuf enum UNKNOWN = 1;
*/
const UNKNOWN = 1;
/**
* The bidding strategy of the app campaign should aim to maximize
* installation of the app.
*
* Generated from protobuf enum OPTIMIZE_FOR_INSTALL_CONVERSION_VOLUME = 2;
*/
const OPTIMIZE_FOR_INSTALL_CONVERSION_VOLUME = 2;
/**
* The bidding strategy of the app campaign should aim to maximize
* the selected in-app conversions' volume.
*
* Generated from protobuf enum OPTIMIZE_FOR_IN_APP_CONVERSION_VOLUME = 3;
*/
const OPTIMIZE_FOR_IN_APP_CONVERSION_VOLUME = 3;
/**
* The bidding strategy of the app campaign should aim to maximize
* all conversions' value, that is, install and selected in-app conversions.
*
* Generated from protobuf enum OPTIMIZE_FOR_TOTAL_CONVERSION_VALUE = 4;
*/
const OPTIMIZE_FOR_TOTAL_CONVERSION_VALUE = 4;
/**
* The bidding strategy of the app campaign should aim to maximize
* just the selected in-app conversion's volume, while achieving or
* exceeding target cost per in-app conversion.
*
* Generated from protobuf enum OPTIMIZE_FOR_TARGET_IN_APP_CONVERSION = 5;
*/
const OPTIMIZE_FOR_TARGET_IN_APP_CONVERSION = 5;
/**
* The bidding strategy of the app campaign should aim to maximize
* all conversions' value, that is, install and selected in-app conversions
* while achieving or exceeding target return on advertising spend.
*
* Generated from protobuf enum OPTIMIZE_FOR_RETURN_ON_ADVERTISING_SPEND = 6;
*/
const OPTIMIZE_FOR_RETURN_ON_ADVERTISING_SPEND = 6;
/**
* This bidding strategy of the app campaign should aim to
* maximize installation of the app without advertiser-provided target
* cost-per-install.
*
* Generated from protobuf enum OPTIMIZE_FOR_INSTALL_CONVERSION_VOLUME_WITHOUT_TARGET_CPI = 7;
*/
const OPTIMIZE_FOR_INSTALL_CONVERSION_VOLUME_WITHOUT_TARGET_CPI = 7;
/**
* This bidding strategy of the app campaign should aim to
* maximize pre-registration of the app.
*
* Generated from protobuf enum OPTIMIZE_FOR_PRE_REGISTRATION_CONVERSION_VOLUME = 8;
*/
const OPTIMIZE_FOR_PRE_REGISTRATION_CONVERSION_VOLUME = 8;
private static $valueToName = [
self::UNSPECIFIED => 'UNSPECIFIED',
self::UNKNOWN => 'UNKNOWN',
self::OPTIMIZE_FOR_INSTALL_CONVERSION_VOLUME => 'OPTIMIZE_FOR_INSTALL_CONVERSION_VOLUME',
self::OPTIMIZE_FOR_IN_APP_CONVERSION_VOLUME => 'OPTIMIZE_FOR_IN_APP_CONVERSION_VOLUME',
self::OPTIMIZE_FOR_TOTAL_CONVERSION_VALUE => 'OPTIMIZE_FOR_TOTAL_CONVERSION_VALUE',
self::OPTIMIZE_FOR_TARGET_IN_APP_CONVERSION => 'OPTIMIZE_FOR_TARGET_IN_APP_CONVERSION',
self::OPTIMIZE_FOR_RETURN_ON_ADVERTISING_SPEND => 'OPTIMIZE_FOR_RETURN_ON_ADVERTISING_SPEND',
self::OPTIMIZE_FOR_INSTALL_CONVERSION_VOLUME_WITHOUT_TARGET_CPI => 'OPTIMIZE_FOR_INSTALL_CONVERSION_VOLUME_WITHOUT_TARGET_CPI',
self::OPTIMIZE_FOR_PRE_REGISTRATION_CONVERSION_VOLUME => 'OPTIMIZE_FOR_PRE_REGISTRATION_CONVERSION_VOLUME',
];
public static function name($value)
{
if (!isset(self::$valueToName[$value])) {
throw new UnexpectedValueException(
sprintf(
'Enum %s has no name defined for value %s', __CLASS__, $value
)
);
}
return self::$valueToName[$value];
}
public static function value($name)
{
$const = __CLASS__ . '::' . strtoupper($name);
if (!defined($const)) {
throw new UnexpectedValueException(
sprintf(
'Enum %s has no value defined for name %s', __CLASS__, $name
)
);
}
return constant($const);
}
}