'OFFSITE_CONVERSIONS', 'OUTCOME_TRAFFIC' => 'LINK_CLICKS', default => null, }; } /** * Sending PURCHASE under a leads objective is rejected as "conversion event * unavailable" (subcode 2446814), so the event is derived rather than asked for. */ public function conversionEvent(string $objective): ?string { return match ($objective) { 'OUTCOME_SALES' => 'PURCHASE', 'OUTCOME_LEADS' => 'LEAD', default => null, }; } public function requiresPixel(string $objective): bool { return $this->conversionEvent($objective) !== null; } /** @return list */ public function additionalProblems(Campaign $campaign): array { $problems = []; // Naming a publisher platform switches off automatic placement, and Meta // then rejects the ad set unless positions within each platform are named // too. The spec fills those in, but only for platforms it knows. $unknown = array_diff((array) ($campaign->placements ?? []), $this->placements()); if ($unknown !== []) { $problems[] = 'placement not supported on Meta: '.implode(', ', $unknown); } // A schedule that ends before it starts is accepted by our own checks but // rejected on create, after the campaign already exists. if ($campaign->starts_at && $campaign->ends_at && $campaign->ends_at->lte($campaign->starts_at)) { $problems[] = 'end date must be after the start date'; } return $problems; } /** * Budget, bid and schedule can be updated in place. Creative cannot: Meta * treats an ad's creative as immutable, so changing copy or image means a * new creative and a new ad rather than an edit. * * @return list */ public function editableAfterPublish(): array { return ['name', 'budget', 'bid_strategy', 'bid_amount', 'starts_at', 'ends_at']; } }