@push('styles') @endpush @php $verdict = \App\Campaigns\PerformanceVerdict::tryFromStored($row['status']); $statusClass = $verdict?->statusClass() ?? 'queued'; $statusLabel = $verdict?->label() ?? 'No verdict yet'; $adPlatform = $row['platform'] === 'google' ? 'Google' : 'Meta'; @endphp
All campaigns

{{ $row['name'] }}

{{ $statusLabel }}

{{ $row['platform'] === 'google' ? 'Google' : 'Meta' }} · {{ $row['external_campaign_id'] }} @if ($row['platform_status']) · Platform {{ $row['platform_status'] }} @endif @if ($profile?->delivery_status) · Delivery {{ $profile->delivery_status }} @endif @if ($profile?->regionLabel()) · {{ $profile->regionLabel() }} @endif @if ($profile?->platformLearningLabel()) · {{ $profile->platformLearningLabel() }} @endif @if (($row['trend'] ?? null) === 'improving') · Improving vs prior 7 days @elseif (($row['trend'] ?? null) === 'declining') · Declining vs prior 7 days @endif

@if ($row['last_error'])
Last sync failed. {{ $row['last_error'] }}
@endif
${{ number_format($lifetime['spend'], 2) }}Lifetime spend
{{ number_format($lifetime['clicks']) }}{{ $adPlatform }} clicks
{{ number_format($lifetime['impressions']) }}Lifetime impressions
{{ $lifetime['cpc'] === null ? '—' : '$'.number_format($lifetime['cpc'], 2) }}{{ $adPlatform }} CPC

Campaign profile

Synced from Meta or Google on the last performance run.

Name
{{ $profile?->name ?: $row['name'] }}
Platform
{{ $row['platform'] === 'google' ? 'Google' : 'Meta' }}
Objective
{{ $profile?->objective ?: '—' }}
Region
{{ $profile?->regionLabel() ?: '—' }}
Platform learning
{{ $profile?->platformLearningLabel() ?: '—' }}
Delivery
{{ $profile?->delivery_status ?: '—' }}
Platform status
{{ $profile?->platform_status ?: ($row['platform_status'] ?: '—') }}
Daily budget
{{ $daily_budget === null || $daily_budget === '' ? '—' : '$'.number_format((float) $daily_budget, 2) }}
Account
{{ $profile?->account_id ?: '—' }}
Started
{{ $profile?->started_at?->toDateString() ?: '—' }}
@if ($affiliate)

Actual conversion (Whale DB)

Affiliate truth for orders, clicks, and sum CPC — not the same as Meta pixel conversions. Matched on campaign id {{ $affiliate['campaign_id'] ?? $row['external_campaign_id'] }} @if (! empty($affiliate['data_through'])) · Data through {{ $affiliate['data_through'] }} @endif

7d clicks
{{ number_format((int) data_get($affiliate, '7d.clicks', 0)) }}
7d sum CPC
${{ number_format((float) data_get($affiliate, '7d.sum_cpc', 0), 2) }}
7d orders
{{ number_format((float) data_get($affiliate, '7d.orders', 0), 2) }}
7d net revenue
${{ number_format((float) data_get($affiliate, '7d.net_revenue', 0), 2) }}
@if ($affiliate_daily !== [])
@foreach ($affiliate_daily as $day) @endforeach
Date Clicks Sum CPC Orders Net revenue
{{ $day['date'] }} {{ number_format($day['clicks']) }} ${{ number_format($day['sum_cpc'], 2) }} {{ number_format($day['orders'], 2) }} ${{ number_format($day['net_revenue'], 2) }}
@endif

Recommendation only — product owner decides any platform action.

@endif
@php $displayTimezone = 'Asia/Kolkata'; $formatTimestamp = static function ($value) use ($displayTimezone): string { if ($value === null || $value === '') { return '—'; } return \Illuminate\Support\Carbon::parse($value) ->timezone($displayTimezone) ->format('M j, g:i A T'); }; $suggestionVerdict = \App\Campaigns\PerformanceVerdict::tryFromStored($row['status']); @endphp

Suggestion & window verdicts

@if ($suggestion?->suggested_at) Evaluated {{ $formatTimestamp($suggestion->suggested_at) }} @else Not evaluated yet @endif @if ($suggestion_run_type !== '') · {{ ucfirst($suggestion_run_type) }} run @endif @if ($latest_hour?->stat_hour) · Hourly data through {{ $formatTimestamp($latest_hour->stat_hour) }} @endif @if ($latest_hour?->fetched_at) · Last hourly sync {{ $formatTimestamp($latest_hour->fetched_at) }} @endif

Final suggestion
@if ($suggestionVerdict) {{ $suggestionVerdict->label() }} @endif

{{ $row['reason'] ?: 'No suggestion yet. Run campaigns:sync-performance --map.' }}

{{ $row['learning'] }} @if ($suggestion) · {{ $suggestion->source === 'llm' ? 'LLM' : 'PHP' }} @if ($suggestion->confidence) · {{ $suggestion->confidence }} confidence @endif · pending @endif
{{ $adPlatform }} spend
${{ number_format($platform_metrics_7d['spend'] ?? $row['spend_7d'], 2) }}
{{ $adPlatform }} clicks
{{ number_format($platform_metrics_7d['clicks'] ?? $row['clicks_7d']) }}
{{ $adPlatform }} CPC
{{ ($platform_metrics_7d['cpc'] ?? $row['cpc_7d']) === null ? '—' : '$'.number_format((float) ($platform_metrics_7d['cpc'] ?? $row['cpc_7d']), 2) }}
{{ $adPlatform }} conversion
{{ number_format((int) ($platform_metrics_7d['conversions'] ?? 0)) }}
{{ $adPlatform }} conversion value
${{ number_format((float) ($platform_metrics_7d['conversion_value'] ?? 0), 2) }}
@if ($affiliate)
Clicks
{{ number_format((int) data_get($affiliate, '7d.clicks', 0)) }}
Sum CPC
${{ number_format((float) data_get($affiliate, '7d.sum_cpc', 0), 2) }}
Orders
{{ number_format((float) data_get($affiliate, '7d.orders', 0), 2) }}
Net revenue
${{ number_format((float) data_get($affiliate, '7d.net_revenue', 0), 2) }}
@endif
Trend vs prior 7 days
{{ $row['trend_summary'] ?: '—' }}
Local status
{{ $local_status ?: '—' }}
Updated
{{ $row['updated_at']?->timezone($displayTimezone)->format('M j, g:i A T') ?? '—' }}
@if ($suggestion_windows !== [])
@if ($affiliate) @endif @if ($affiliate) @endif @foreach ($window_keys as $windowKey) @if (! isset($suggestion_windows[$windowKey])) @continue @endif @php $window = $suggestion_windows[$windowKey]; $windowVerdict = \App\Campaigns\PerformanceVerdict::from($window['verdict'] ?? 'no_action'); $windowRange = ($window['from'] ?? null) && ($window['to'] ?? null) ? $formatTimestamp($window['from']).' → '.$formatTimestamp($window['to']) : '—'; $affWindow = match ($windowKey) { '3d' => data_get($affiliate, '3d'), '7d' => data_get($affiliate, '7d'), default => null, }; $affWindow = is_array($affWindow) ? $affWindow : null; @endphp @if ($affiliate) @endif @endforeach @if (is_array($suggestion_hourly_verdict)) @php $hourlyVerdict = \App\Campaigns\PerformanceVerdict::from($suggestion_hourly_verdict['verdict'] ?? 'no_action'); @endphp @if ($affiliate) @endif @endif
Window Range (IST) Verdict {{ $adPlatform }}Whale DB (actual)Reason
Spend {{ $adPlatform }} clicks {{ $adPlatform }} CPC {{ $adPlatform }} conversion {{ $adPlatform }} conv. valueClicks Sum CPC Orders Net revenue
{{ strtoupper($windowKey) }} {{ $windowRange }} {{ $windowVerdict->label() }} ${{ number_format((float) ($window['spend'] ?? 0), 2) }} {{ number_format((int) ($window['clicks'] ?? 0)) }} {{ ($window['cpc'] ?? null) === null ? '—' : '$'.number_format((float) $window['cpc'], 2) }} {{ number_format((int) ($window['conversions'] ?? 0)) }} ${{ number_format((float) ($window['conversion_value'] ?? 0), 2) }}{{ $affWindow ? number_format((int) ($affWindow['clicks'] ?? 0)) : '—' }} {{ $affWindow ? '$'.number_format((float) ($affWindow['sum_cpc'] ?? 0), 2) : '—' }} {{ $affWindow ? number_format((float) ($affWindow['orders'] ?? 0), 2) : '—' }} {{ $affWindow ? '$'.number_format((float) ($affWindow['net_revenue'] ?? 0), 2) : '—' }}{{ $window['reason'] ?? '—' }}
Hourly check — {{ $hourlyVerdict->label() }} — — — — —— — — —{{ $suggestion_hourly_verdict['reason'] ?? '—' }}
@endif
@if (($latest_verdict ?? null) !== null)

Latest logged verdict

{{ ucfirst($latest_verdict->run_type) }} run · {{ $formatTimestamp($latest_verdict->evaluated_at) }}

@php $latestVerdictEnum = \App\Campaigns\PerformanceVerdict::from($latest_verdict->final_verdict); @endphp
{{ $latestVerdictEnum->label() }}

{{ $latest_verdict->final_reason }}

@endif

Verdict log

Append-only history. Expand a run to see each analysis window.

@if (request('per_page')) @endif @if (request('page')) @endif
@if ($verdict_logs->isEmpty())
No verdict log entries yet
Run php artisan campaigns:sync-performance --map to evaluate windows and append log rows.
@else
@foreach ($verdict_logs as $log) @php $finalVerdict = \App\Campaigns\PerformanceVerdict::from($log->final_verdict); $windows = is_array($log->windows) ? $log->windows : []; @endphp
{{ $log->evaluated_at?->format('M j, g:i A') ?? '—' }} {{ ucfirst($log->run_type) }} {{ $finalVerdict->label() }} {{ \Illuminate\Support\Str::limit($log->final_reason, 120) }}
@foreach ($window_keys as $windowKey) @if (! isset($windows[$windowKey])) @continue @endif @php $window = $windows[$windowKey]; $windowVerdict = \App\Campaigns\PerformanceVerdict::from($window['verdict'] ?? 'no_action'); @endphp @endforeach @if (is_array($log->hourly_verdict)) @php $hourlyVerdict = \App\Campaigns\PerformanceVerdict::from($log->hourly_verdict['verdict'] ?? 'no_action'); @endphp @endif
Window Verdict Spend Clicks CPC Reason
{{ strtoupper($windowKey) }} {{ $windowVerdict->label() }} ${{ number_format((float) ($window['spend'] ?? 0), 2) }} {{ number_format((int) ($window['clicks'] ?? 0)) }} {{ ($window['cpc'] ?? null) === null ? '—' : '$'.number_format((float) $window['cpc'], 2) }} {{ $window['reason'] ?? '—' }}
Hourly {{ $hourlyVerdict->label() }} — — — {{ $log->hourly_verdict['reason'] ?? '—' }}
Final {{ $finalVerdict->label() }} — — — {{ $log->final_reason }}
@endforeach
Showing {{ $verdict_logs->firstItem() }}–{{ $verdict_logs->lastItem() }} of {{ $verdict_logs->total() }} log entries
{{ $verdict_logs->onEachSide(1)->links() }}
@endif
@if (! ($chart['empty'] ?? true))

Daily performance

All {{ $chart['day_count'] }} dumped days. Not paginated. Line graph of spend and clicks.

Spend Clicks
@php $gridYs = [ $chart['pad_t'], (int) ($chart['pad_t'] + (($chart['base_y'] - $chart['pad_t']) * 0.34)), (int) ($chart['pad_t'] + (($chart['base_y'] - $chart['pad_t']) * 0.67)), $chart['base_y'], ]; @endphp @foreach ($gridYs as $i => $gy) {{ $chart['y_spend'][$i] }} {{ $chart['y_clicks'][$i] }} @endforeach @foreach ($chart['dots_spend'] as $dot) @endforeach @foreach ($chart['dots_clicks'] as $dot) @endforeach @foreach ($chart['x_ticks'] as $tick) {{ $tick['label'] }} @endforeach @foreach ($chart['days'] as $day) @endforeach
@endif

Daily history

Newest first. Expand a day for hourly clicks, spend, and sync details.

@if ($history->isEmpty())
No daily stats yet
Run php artisan campaigns:sync-performance to dump Insights.
@else
@foreach ($history as $day) @php $dayKey = $day->stat_date?->toDateString(); $hours = $dayKey ? ($hourly_by_date[$dayKey] ?? collect()) : collect(); $whaleDay = $dayKey && isset($affiliate_daily_by_date) ? $affiliate_daily_by_date->get($dayKey) : null; @endphp
{{ $day->stat_date?->format('M j, Y') ?? '—' }} Spend${{ number_format((float) $day->spend, 2) }} {{ $adPlatform }} clicks{{ number_format((int) $day->clicks) }} {{ $adPlatform }} CPC{{ $day->cpc === null ? '—' : '$'.number_format((float) $day->cpc, 2) }} @if ($whaleDay) Orders{{ number_format((float) ($whaleDay['orders'] ?? 0), 2) }} Clicks{{ number_format((int) ($whaleDay['clicks'] ?? 0)) }} Sum CPC${{ number_format((float) ($whaleDay['sum_cpc'] ?? 0), 2) }} @endif Status{{ $day->platform_status ?: '—' }}
Date
{{ $day->stat_date?->toDateString() ?? '—' }}
Spend
${{ number_format((float) $day->spend, 2) }}
Impressions
{{ number_format((int) $day->impressions) }}
{{ $adPlatform }} clicks
{{ number_format((int) $day->clicks) }}
CTR
{{ $day->ctr === null ? '—' : number_format((float) $day->ctr * 100, 2).'%' }}
{{ $adPlatform }} CPC
{{ $day->cpc === null ? '—' : '$'.number_format((float) $day->cpc, 2) }}
{{ $adPlatform }} conversion
{{ $day->conversions === null ? '—' : number_format((int) $day->conversions) }}
{{ $adPlatform }} conversion value
{{ $day->conversion_value === null ? '—' : '$'.number_format((float) $day->conversion_value, 2) }}
@if ($whaleDay)
Clicks
{{ number_format((int) ($whaleDay['clicks'] ?? 0)) }}
Sum CPC
${{ number_format((float) ($whaleDay['sum_cpc'] ?? 0), 2) }}
Orders
{{ number_format((float) ($whaleDay['orders'] ?? 0), 2) }}
Net revenue
${{ number_format((float) ($whaleDay['net_revenue'] ?? 0), 2) }}
@endif
Payout
{{ $day->payout === null ? '—' : '$'.number_format((float) $day->payout, 2) }}
Platform status
{{ $day->platform_status ?: '—' }}
Delivery
{{ $day->delivery_status ?: '—' }}
Synced
{{ $day->fetched_at?->format('M j, g:i A') ?? '—' }}
@if ($day->last_error)
Sync error
{{ $day->last_error }}
@endif

Hourly breakdown

@if ($hours->isEmpty())

No hourly rows for this day yet. Run php artisan campaigns:sync-performance --hourly to backfill hour-level stats.

@else
@foreach ($hours as $hour) @endforeach
Hour Spend Impressions {{ $adPlatform }} clicks CTR {{ $adPlatform }} CPC Status
{{ $hour->stat_hour?->format('g:i A') ?? '—' }} ${{ number_format((float) $hour->spend, 2) }} {{ number_format((int) $hour->impressions) }} {{ number_format((int) $hour->clicks) }} {{ $hour->ctr === null ? '—' : number_format((float) $hour->ctr * 100, 2).'%' }} {{ $hour->cpc === null ? '—' : '$'.number_format((float) $hour->cpc, 2) }} {{ $hour->platform_status ?: '—' }} @if ($hour->last_error)
{{ \Illuminate\Support\Str::limit($hour->last_error, 80) }}
@endif
Day total ${{ number_format((float) $hours->sum('spend'), 2) }} {{ number_format((int) $hours->sum('impressions')) }} {{ number_format((int) $hours->sum('clicks')) }} Compared to daily dump above
@endif
@endforeach
Showing {{ $history->firstItem() }}–{{ $history->lastItem() }} of {{ $history->total() }}
{{ $history->onEachSide(1)->links() }}
@endif
@push('scripts') @endpush