@push('styles') @endpush @php $filterUrl = fn (?string $status = null) => route('campaigns.performance', array_filter([ 'q' => request('q') ?: null, 'platform' => in_array(request('platform'), ['meta', 'google', 'linkedin'], true) ? request('platform') : null, 'status' => $status, 'per_page' => request('per_page') ?: null, ], fn (mixed $value): bool => $value !== null && $value !== '')); $activeStatus = (string) request('status', ''); $activePlatform = (string) request('platform', ''); @endphp

Campaign performance

{{ $stats['all'] }}Campaigns
${{ number_format($totals['spend_7d'], 2) }}7-day spend
{{ number_format($totals['impressions_7d']) }}7-day impressions
{{ number_format($totals['clicks_7d']) }}7-day clicks
{{ $totals['cpc_7d'] === null ? '—' : '$'.number_format($totals['cpc_7d'], 2) }}7-day CPC
@if (request('status')) @endif
@if ($rows->isEmpty())
No live campaigns yet
After Whale ingest, run php artisan campaigns:monitor-adops --hourly.
@else
@foreach ($rows as $row) @php $verdict = \App\Library\CampaignDecision\CampaignDecisionVerdict::tryFromStored($row['status']) ?? \App\Campaigns\PerformanceVerdict::tryFromStored($row['status']); $statusClass = $verdict?->statusClass() ?? 'queued'; $statusLabel = $verdict?->label() ?? 'No verdict yet'; $actionSummary = $row['action_summary'] ?? 'Run campaigns:monitor-adops --hourly to generate a suggestion.'; $trendLabel = match ($row['trend'] ?? null) { 'improving' => 'Improving', 'declining' => 'Declining', 'flat' => 'Flat', default => '—', }; $adPlatform = $row['platform'] === 'google' ? 'Google' : 'Meta'; $detailUrl = route('campaigns.performance.show', [$row['platform'], $row['external_campaign_id']]); $platformStatus = is_string($row['platform_status'] ?? null) && $row['platform_status'] !== '' ? str_replace('_', ' ', ucwords(strtolower((string) $row['platform_status']))) : null; $ctrLabel = ($row['ctr_7d'] ?? null) === null ? '—' : number_format(((float) $row['ctr_7d']) * 100, 2).'%'; @endphp
{{ $row['name'] }}
{{ $row['external_campaign_id'] }} @if (! empty($row['account_id'])) Account {{ $row['account_id'] }} @endif @if ($row['daily_budget'] !== null && $row['daily_budget'] !== '') ${{ number_format((float) $row['daily_budget'], 2) }}/day @endif @if ($row['region_label']) {{ $row['region_label'] }} @endif
{{ $adPlatform }} @if ($platformStatus) {{ $platformStatus }} @endif {{ $statusLabel }}
Spend 7d${{ number_format($row['spend_7d'], 2) }}
Impr 7d{{ number_format($row['impressions_7d']) }}
Clicks 7d{{ number_format($row['clicks_7d']) }}
CPC{{ $row['cpc_7d'] === null ? '—' : '$'.number_format($row['cpc_7d'], 2) }}
CTR{{ $ctrLabel }}
{{ $adPlatform }} conv.{{ number_format((int) ($row['platform_conversions_7d'] ?? 0)) }}
@if ($row['affiliate_matched'] ?? false)
Whale orders{{ number_format((float) ($row['affiliate_orders_7d'] ?? 0), 2) }}
Whale clicks{{ number_format((int) ($row['affiliate_clicks_7d'] ?? 0)) }}
Sum CPC${{ number_format((float) ($row['affiliate_sum_cpc_7d'] ?? 0), 2) }}
Net revenue${{ number_format((float) ($row['affiliate_net_revenue_7d'] ?? 0), 2) }}
@endif
What to do

{{ $actionSummary }}

@if (! empty($row['verdict_reason'])) Why this verdict

{{ $row['verdict_reason'] }}

@if (! empty($row['verdict_reasons']))
    @foreach ($row['verdict_reasons'] as $reasonRow) @if (is_array($reasonRow))
  • {{ \App\Library\CampaignDecision\CampaignDecisionReasonFormatter::line($reasonRow) }}
    • @endif @endforeach
@endif @endif AI suggestion

{{ $row['reason'] ?: 'No AI reason yet. Mapping has not run for this campaign.' }}

{{ $row['learning'] }} @if ($row['trend_summary']) · {{ $row['trend_summary'] }} @endif @if ($row['platform_learning_label']) · {{ $row['platform_learning_label'] }} @endif
@if (! empty($row['last_error'])) @endif
Whale 7-day · Trend {{ $trendLabel }} · {{ $row['updated_at']?->diffForHumans() ?? 'Not mapped yet' }}
View details
@endforeach
Showing {{ $rows->firstItem() }}–{{ $rows->lastItem() }} of {{ $rows->total() }}
{{ $rows->onEachSide(1)->links() }}
@endif